The Changing Content Skillset

Content, Briefly · May 5, 2025 · 24m · transcript

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025.

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