Redpoint Content: Becky Lawlor on original research done right
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/
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In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.
This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.
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Timestamps:
00:00 Intro
03:09 Who is Becky Lawlor?
04:05 The role of original research in thought leadership content.
05:40 The rise of…
The skinny
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