Mint Studios: Araminta Robertson on measuring content marketing ROI
In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.
This episode is brought to you by our friends at Animalz.
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Timestamps:
00:00 Intro02:44 Who is Araminta Robertson?
04:01 Typical client at Mint Studios.
04:58 The ‘why’ behind niching down to fintech clients.
06:55 PPC vs. SEO in content marketing.
08:52 Mint Studio’s in-depth process for finding the right…
The skinny
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