Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more.
This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/).
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Timestamps:
00:00 Intro02:33 Who is Lane Scott Jones?02:55 Lane’s Background.03:42 What’s Zapier?04:47 The target personas at…
The skinny
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