Shows / Content, Briefly
Content, Briefly
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, our team interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
Episodes
Content, BrieflyMinuttia: George Chasiotis on the content recession. Is it finally over?
In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content…
Content, BrieflySparkToro: Amanda Natividad on doing things your own way
In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise…
Content, BrieflyAuthority Plug: Lashay Lewis on building a BoFu content strategy
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a…
Content, BrieflyLoop & Tie: Bridget Poetker's evolution from content → growth
In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth…
Content, BrieflyThe Content Studio: Tommy Walker on hard work, perseverance and creating luck
In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance…
Content, BrieflyMEDDICC: Jessica Walker on media > marketing
In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content…
Content, BrieflyOnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content
In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of…
Content, BrieflyCrossbeam: Sean Blanda on building a 55,000-person newsletter
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing…
Content, BrieflySumo Logic: Zoe Hawkins on creating space for curiosity
In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in…
Content, BrieflyWorkRamp: Fara Rosenzweig's multimedia content playbook
In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much…
Content, BrieflySwitchboard: Molly Talbert on redefining content marketing personas
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Molly…
Content, BrieflyCalendly: Emily Triplett Lentz on rethinking content for 2024
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily…
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The Remote Company: Nicole Lee on multi-brand content strategy
On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss: - How Nicole manages content across multiple brands- How she stays in touch with…
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Aura: Alina Benny's journey to 1 million pageviews/month
On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss: - How Alina built a rock solid bench of freelancers- Why attention to detail and SOPs…
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Dovetail: Caitlin Burns on the "how and why" of content at scale
On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss: - How Caitlin scaled content production to 50 articles/month- Her process for…
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Podia: Benyamin Elias on the creator economy opportunity
On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss: - Why Podia's content focuses almost exclusively on showcasing customers- How SaaS…
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Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing
On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss: - How her start in reality prepped for marketing to technical buyers- The…
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Kaleigh Moore: Reflections on her 10-year freelance career
On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss: - How she's built a business she loves running- How she secures great…
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OGM: Nigel Stevens on what SaaS buyers really want
On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss: - Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content…
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Animalz: CEO Ty Magnin on the state of content
On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss: What Ty is learning from customers and sales How important will SEO be in 2024? His…
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Kapwing: Greg Ciotti on the future of content marketing
On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss: - Why Greg believes video is the future of content (for real this time)- Why learning…
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MNTN: Mel Yap on the necessity of a well-rounded content program
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a…
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Living Cozy: Ash Read on content businesses and niche media sites
On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss: - How Ash turned his side project into a full-time gig and then an exit- What…
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Recart: Aaron Orendorff on low-volume, high-impact content
On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach- Why he only measures data…
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Teal: Lia Zneimer's mission to turn 500,000 users into customers
On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss: - How to convert 510,000 users into paying customers- What B2B marketers can learn from…
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Freshpaint: A content strategy crash course with Mark Rogers
On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss: - What strategy *actually* means and how to create one- Why Mark tackled small…
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Ogilvy: Ashly Stewart on creating amazing user experiences
On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss: - ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a…
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Mutiny: Stewart Hillhouse's "owned audience" framework
On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss: - Mutiny's long-term approach to building trust- Why Stewart eschews SEO in…
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Sacra: Jan-Erik Asplund's process for creating content worth paying for
On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss: - How to create content when it's the product- Using repeatable content formats to…
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SimpleTexting: How Nathan Ellering tackled his first 90 days on the job
"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss: - How Nathan approached his first 90 days on the job- How to ""pay the…
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Inscribe: How Brianna Valleskey ensures total sales/marketing alignment
On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss: - Brianna's process for training (and being trained by) sales teams- How her…
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Lasso: Jess Cook on her 12x "content repurposing multiplier"
On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss: - How Jess markets, upsells and cross-sells a product with a ton of features- Why she's…
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Workweek: Ben Bradbury's advice on talent-first content strategy
On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss: - Workweek's talent-first approach to B2B content- Why empowering your writers and…
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MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results
On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss: - How Kyle scaled content as a marketing team of one- Addressing thousands of…
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Zapier: How Lane Scott Jones proved a 454% ROI on content
On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss: - How Lane calculated a 454% content ROI for Zapier- How she grew the team from…
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Voiceflow: Kristin Hillery on bringing a new category to market
On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss: - Where content and brand overlap- Building a content strategy around a…
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Arrows: Stuart Balcombe on platform-native content and knowing your reader
On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss: - Why Arrows doesn't have or want a content calendar- The importance of…
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Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy
On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss: - Enterprise content strategy and org chart- The huge importance of…
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Minuttia: George Chasiotis on building an agency and navigating the "content recession"
On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss: - How George started and grew Minuttia- The "content recession"- How Minuttia…
Content, BrieflyAppcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content Program
On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show. Ramli is a…
Content, BrieflyForget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers
On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics. Based in Quebec, Canada, Gia as…
Content, BrieflyPeak Freelance: Elise Dopson on the State of Freelancing
Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing. From…
Content, BrieflyClearbit: Analytics Expert Julie Beynon on Measuring Content
Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit. Clearbit is a B2B data activation platform for marketing intelligence, helping its…
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Verblio: How Ryan Sargent Is Cutting Through the Content Echo Chamber
On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over 3,000…
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Slite: Melanie Broder’s Focus on Thought Leadership and Great Writing Is Paying Off
Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today. Melanie is a writer and teacher in New York, who currently…
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Shopify: Kam Jenkins on Taming Complexity and Winning With Great Process
In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team…
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LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup
Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates. Blake highlights the differences…
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Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter
Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and…
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Crossbeam: How Sean Blanda Built a 55,000-person Newsletter
Sean Blanda, VP of Content at Crossbeam joins Jimmy on the inaugural episode of Content, Briefly. Sean shares his insights on building a successful content…
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Dock: How Eric Doty Scales Content as a One Person Team
Eric Doty, Content Lead at Dock, joins Jimmy to explore the nuances of a lone wolf approach to content marketing. This episode highlights the importance of…
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Klaviyo: How Tracey Wallace Operationalized Success
Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure…