Arrows: Stuart Balcombe on platform-native content and knowing your reader
On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:
- Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter
👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/
👉 You can learn more about Arrows here: https://arrows.to/
The skinny
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