Authority Plug: Lashay Lewis on building a BoFu content strategy
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.
************************
Timestamps:
00:00 Intro
02:06 Who is Lashay Lewis?
02:35 Lashay’s perspectives on social media.
05:48 The origin story of Authority Plug.
09:06 Transitioning to consultancy.
10:57 Crafting a unique positioning.
13:32 The impact of leveraging attention.
16:10 Benefits of having a bold POV.
18:07 Visual content creation process.
25:31 How to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.