Shopify: Kam Jenkins on Taming Complexity and Winning With Great Process
In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience.
Shopify is a complete commerce platform that allows businesses to create and customize an online store, manage products, inventory, payments, shipping, and even brick-and-mortar locations and pop-up shops.
Kameron talks about the size and structure of her team within Shopify and how they collaborate with the sales team to develop content for point-of-sale…
The skinny
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