Appcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content Program
On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.
Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers. His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that.
Today, Jimmy and Ramli look at the various elements of product based growth marketing, and comprehensively cover Ramli’s strategy to effectively run a mature content program. They look at the power…
The skinny
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