Loop & Tie: Bridget Poetker's evolution from content → growth
In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more.
This episode is brought to you by our friends at tealhq.com.
************************
Timestamps:
00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in marketing.08:56 How does the business model affect growth?11:52 Strategic content thinking.15:09 Bridget’s transition…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.