Switchboard: Molly Talbert on redefining content marketing personas
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In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.
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Timestamps:
(00:00) - Intro
(02:33) - Who is Molly Talbert?
(03:04) - Molly’s background.
(03:37) - Challenges of content marketing in Switchboard.
(05:15) - Switchboard’s content marketing team.
(06:56) - What is Switchboard?
(08:44) - Switchboard's features…
The skinny
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