Lasso: Jess Cook on her 12x "content repurposing multiplier"
On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:
- How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier"
Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/
👉 You can follow Jess Cook on LinkedIn here…
The skinny
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