LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup
Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates.
Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNotes, the team's composition, and the role of content within it. The discussion shifts to the relationship between content cadence and quality, and whether a higher cadence negatively affects the quality of the produced content.
Blake and Jimmy also explore repurposing and remixing content, including how to do it effectively. They delve into the…
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