SparkToro: Amanda Natividad on doing things your own way
In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.
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Timestamps:
00:00 Intro.
03:10 Who is Amanda Natividad?
03:37 Amanda's background.
04:59 What is SparkToro?
06:23 Reflection on changes in marketing.
12:27 Original content on SparkToro’s blog.
14:20 Personal branding vs. corporate branding.
18:47 Aligning marketing strategy with audience insights.
21:44 Using an…
The skinny
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