MNTN: Mel Yap on the necessity of a well-rounded content program
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss:
- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more
👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/
👉 You can follow Mel Yap on LinkedIn here: https://www.linkedin.com/in/melissayap/
👉 You can learn more about MNTN here: https://mountain.com/
The skinny
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