MEDDICC: Jessica Walker on media > marketing
In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.
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Timestamps:
00:00 Intro
02:21 Who is Jessica Walker?
03:03 Jessica’s background.
03:51 What is MEDDICC?
04:40 How does MEDDICC help customers?
05:33 MEDDICC’s ICP.
06:39 Different implementation plans based on customers.
08:09 What does media mean at MEDDICC?
10:57 SMEs' expertise in content implementation.
11:44 Enabling people using a media approach.
15:30 Channel and product…
The skinny
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