Attentive: Kasey Hickey on ruthless prioritization
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
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Timestamps:
00:00 Intro
02:56 Who is Kasey Fleisher Hickey?
03:17 Kasey’s background.
04:13 What is Attentive?
04:58 Black Friday and Cyber Monday marketing campaigns.
06:14 Experience leading content at…
The skinny
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