Shows / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
Lucas and Luna stand outside a sunlit Main Street storefront, coffees in hand, tablet showing an abstract local-map mockup. Their conversation is about the real tactics that make a small business visible to local customers — not SEO theory, but the actual steps a florist in Portland or a bike repair shop in Austin can take to rank on Google Maps, earn reviews that convert, and show up in the local pack when someone searches 'plumber near me'. Each episode picks one hyper-specific tactic: how to…
Episodes
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Local Plumber Uses Google Maps Absence to Lose Thousands
In this episode, Lucas and Luna talk about a real missed opportunity: a family-run plumbing business in Portland that has no Google Maps listing at all. We…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Pop-Up Market Uses Google Maps to Drive Foot Traffic
In this episode of The Local Marketing Podcast with Fexingo, Lucas and Luna dive into how a seasonal pop-up night market in Austin uses Google Maps attributes…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Coffee Roaster Uses Google Maps Updates to Drive Daily Traffic
Lucas and Luna examine how a local coffee roaster in Portland uses Google Maps updates—specifically new photos and posts—to stay at the top of local search…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Pizza Place Uses Google Maps to Drive Late-Night Orders
Lucas and Luna dive into how a local pizzeria in Austin, Texas, uses a clever Google Maps strategy to capture late-night cravings. The episode focuses on the…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Landscaper Uses Google Maps Before and After Photos
In this episode, Lucas and Luna dive into how a local landscaping business uses Google Maps photo updates to show before-and-after transformations, driving…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Gym Uses Google Maps to Show Real-Time Crowdedness
Lucas and Luna dive into how local businesses can leverage Google Maps' 'Popular Times' and 'Live' busyness data. They walk through…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOWhy Your Google Maps Listing Needs Attributes Updated Weekly
Episode 41 of The Local Marketing Podcast digs into a specific Google Maps feature that most small businesses overlook: attributes. Lucas explains why updating…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Bike Shop Uses Google Maps Attributes to Win Cyclists
In Episode 40 of The Local Marketing Podcast, Lucas and Luna dive into a powerful but often overlooked Google Business Profile feature: attributes. Using a…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Food Truck Uses Google Maps to Find Hungry Customers
Episode 39 of The Local Marketing Podcast explores how a mobile food truck, 'Rolling Buns', uses Google Maps to locate high-foot-traffic lunch spots…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Gift Shop Uses Google Maps to Drive Holiday Sales
In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small gift shop, 'The Painted Pear', used Google Maps attributes and…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Bookstore Uses Google Maps Events to Build Community
Episode 37 of The Local Marketing Podcast digs into how an independent bookstore in Portland, Oregon uses Google Maps events to build a loyal local following…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Boutique Hotel Uses Google Maps Attributes to Drive Bookings
In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small boutique hotel in Portland uses Google Maps attributes like 'free…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Florist Uses Google Maps Product Listings to Drive Valentine Sales
In this episode of The Local Marketing Podcast, Lucas and Luna break down how a small florist in Portland used Google Maps product listings to capture…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Local Car Wash Uses Google Maps Wait Times to Build Trust
Episode 34 of The Local Marketing Podcast. Lucas and Luna drill into a single tactic that a car wash in Portland, Oregon, tested to build customer trust…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Coffee Shop Uses Google Maps Gift Cards to Drive Winter Traffic
In Episode 33 of The Local Marketing Podcast, Lucas and Luna break down how a small independent coffee shop in Portland, Oregon used Google Maps gift card…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Hair Salon Uses Google Maps Booking to Fill Appointments
Episode 32 of The Local Marketing Podcast dives into a specific Google Maps feature most local businesses overlook: the Book button. Lucas and Luna break down…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Vintage Shop Uses Google Maps Attributes to Attract Local Shoppers
Lucas and Luna drill into a specific Google Business Profile feature most small businesses overlook: attributes. They walk through how a vintage furniture shop…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Pet Store Uses Google Maps Attributes to Attract Dog Owners
Episode 30 of The Local Marketing Podcast dives into Google Maps attributes—those tiny feature tags like 'good for dogs' or 'free Wi-Fi'…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Dentist Uses Google Maps Q&A to Convert Patients
In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a dentist in Austin, Texas, named Dr. Sarah Cheng, uses the Google Maps Q&A…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Tattoo Shop Uses Google Maps to Qualify Clients
In this episode of The Local Marketing Podcast, Lucas and Luna break down how a small tattoo studio in Austin, Texas uses Google Business Profile attributes…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Laundromat Uses Google Maps Star Ratings to Win Customers
In this episode of The Local Marketing Podcast, Lucas and Luna break down how a coin-laundromat in Denver used a targeted Google Maps star-rating strategy to…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Plumber Uses Google Maps Services List to Rank for Emergency Calls
In Episode 26 of The Local Marketing Podcast, Lucas and Luna break down how a small plumbing business in Denver, Colorado, uses the Google Business Profile…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Bookstore Uses Google Maps Posts to Host Events
Lucas and Luna dig into how an independent bookstore in Portland, Oregon — called The Book Nook — uses Google Business Profile posts to drive foot traffic to…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Hardware Store Uses Google Reviews to Rank Higher
In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small hardware store in Portland used a simple Google Reviews strategy to jump…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Baker Uses Google Maps SEO to Drive Foot Traffic
In Episode 23 of The Local Marketing Podcast, Lucas and Luna dive into a fresh angle: using Google Maps attributes to attract foot traffic for a bakery. They…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Pizza Shop Uses Google Business Profile Menus to Drive Orders
Episode 22 dives into a surprisingly powerful local SEO tool: the Google Business Profile menu feature. Lucas and Luna unpack the story of Di Fara Pizza in…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Toy Store Used Google Maps Messaging to Convert Shoppers
In this episode, Lucas and Luna explore how a small toy store in Portland doubled its conversion rate by enabling Google Maps Messaging. The owners, Jessica…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Local Gym Uses Google Maps Q&A to Convert Listeners
Lucas and Luna dive into a specific, underused feature of Google Business Profiles: the Questions & Answers section. They break down how a small gym in…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Thai Restaurant Uses Google Posts to Drive Lunch Orders
Episode 19 of The Local Marketing Podcast with Fexingo dives into how a small Thai restaurant in Portland uses Google Business Profile posts to drive lunchtime…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Bike Shop Uses Google Maps Product Listings to Drive Sales
In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small independent bike shop in Portland uses Google Business Profile product…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Hardware Store Uses Local Service Ads
This episode dives into a specific local marketing tactic that many small businesses overlook: Google Local Service Ads for a hardware store. Lucas and Luna…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Landscaper Uses Google Photos to Generate Local Leads
In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small landscaping company in Austin, Texas turned its Google Business Profile…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Local Gym Uses Google Maps Posts to Fill Classes
Episode 15 of The Local Marketing Podcast dives into how a small gym in Austin, Texas uses Google Maps posts to consistently fill fitness classes without paid…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Local Gym Uses Google Maps Posts to Fill Classes
Episode 14 of The Local Marketing Podcast dives into how one independent gym in Austin, Texas, uses Google Business Profile posts to fill fitness classes…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Handyman Uses Google Maps Short Names to Rank Faster
Episode 13 of The Local Marketing Podcast with Fexingo. Lucas and Luna break down a specific tactic: the Google Business Profile short name. Using the real…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Food Truck Uses Google Maps Insights to Find the Best Locations
In this episode of The Local Marketing Podcast, Lucas and Luna explore how a single food truck in Austin, Texas uses Google Maps search volume data and Google…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Barbershop Uses Google Business Profile Categories to Stand Out
In this episode, Lucas and Luna dig into a surprisingly powerful lever for local search visibility: Google Business Profile categories. They walk through the…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Coffee Shop Owner Uses Google Maps Q and A to Win Customers
In episode 10 of The Local Marketing Podcast, Lucas and Luna drill into a specific, underused local SEO tool: the Google Maps question-and-answer feature. Most…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Chiropractor Uses Google Maps Attributes to Win Local Patients
In this episode of The Local Marketing Podcast with Fexingo, Lucas and Luna dive into the underutilized power of Google Maps attributes for small businesses…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Florist Uses Google Maps Attributes to Win Customers
Episode 8 of The Local Marketing Podcast with Fexingo. Lucas and Luna dig into a powerful but often overlooked local SEO tool: Google Business Profile…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Pet Store Won Local Maps With Video Reviews
Lucas and Luna dive into how a small pet store in Portland used video reviews on Google Business Profile to jump from page three to the local finder. They…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Dentist Ranks First on Google Maps Without Ads
In this episode of The Local Marketing Podcast, Lucas and Luna dive into the specific local SEO strategy that pushed a single-location dental practice to the…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow a Laundromat Tops Local Maps Without Paid Ads
Lucas and Luna break down how a single-location laundromat in Austin, Texas, consistently ranks in the top three Google Maps results for 'laundry…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow Google Posts Can Boost Local SEO Without Extra Spend
In this episode of The Local Marketing Podcast, Lucas and Luna dive into a specific tactic many small businesses overlook: Google Posts. These free, native…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOWhy Google Business Profile Reviews Matter More Than Star Count
Lucas and Luna dive into a specific case: a Tucson carpet cleaner who ranked #1 on Google Maps despite a 3.8-star average—while a 4.9-star competitor stayed…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow One Plumber Shook Up Google Maps Local Rankings
In this episode of The Local Marketing Podcast, Lucas and Luna dig into a surprising local SEO case: a single independent plumber in Austin, Texas, who…
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEOHow One Bakery Doubled Foot Traffic With Google Maps
In the debut episode of The Local Marketing Podcast with Fexingo, Lucas and Luna drill into a single concrete case: how a family-run bakery in Portland, Oregon…