Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Coffee Shop Uses Google Maps Gift Cards to Drive Winter Traffic
In Episode 33 of The Local Marketing Podcast, Lucas and Luna break down how a small independent coffee shop in Portland, Oregon used Google Maps gift card listings to drive foot traffic during a slow January. They walk through the specific setup — how the owner added a digital gift card link to their Google Business Profile, how they promoted it through Google Posts, and the surprising result: a 22% increase in store visits over four weeks. The hosts discuss why TTS (third-party sales) matter for local businesses, how gift cards lower the friction for first-time buyers, and why the holiday…
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