How a Hardware Store Uses Local Service Ads

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO · May 28, 2026 · 11m · transcript

This episode dives into a specific local marketing tactic that many small businesses overlook: Google Local Service Ads for a hardware store. Lucas and Luna walk through how an independent hardware store in Portland, Oregon started using LSAs to capture high-intent customers searching for 'emergency locksmith' and 'garage door repair' — services the store already offered but wasn't advertising. They break down the pay-per-lead model, how the store set up a budget of $500 per month, and the conversion rate improvement from 2.1% to 7.8% within 60 days. They also discuss…