Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Bookstore Uses Google Maps Events to Build Community
Episode 37 of The Local Marketing Podcast digs into how an independent bookstore in Portland, Oregon uses Google Maps events to build a loyal local following. Lucas and Luna break down the specific strategy behind 'Pages & Pints' — a monthly author reading and craft beer tasting that the store promotes exclusively through Google Business Profile events. They walk through the setup process, the surprising data on event click-through rates, and why brick-and-mortar businesses should treat their Google listing as a community hub, not just a digital storefront. The episode also covers…
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