Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Pet Store Uses Google Maps Attributes to Attract Dog Owners
Episode 30 of The Local Marketing Podcast dives into Google Maps attributes—those tiny feature tags like 'good for dogs' or 'free Wi-Fi' that can make or break a local business listing. Lucas and Luna examine how a pet supply store in Austin, Texas used attributes to stand out from big-box competitors, driving a 40 percent increase in direction requests in just three months. They break down which attributes matter most for different business types, how to avoid attribute fatigue, and why updating attributes seasonally can boost relevance in local search results. If you run…
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