Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Bike Shop Uses Google Maps Attributes to Win Cyclists
In Episode 40 of The Local Marketing Podcast, Lucas and Luna dive into a powerful but often overlooked Google Business Profile feature: attributes. Using a real case study of a Portland bike shop, they show how checking 'Women-led', 'LGBTQ+ friendly', 'Free Wi-Fi', and 'Repair services' can dramatically improve local search visibility and attract the right customers. Lucas explains how Google's attribute system works like a filter for niche audiences, and Luna shares surprising data on conversion lift when attributes are fully filled out. They also…
The skinny
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