Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Barbershop Uses Google Business Profile Categories to Stand Out
In this episode, Lucas and Luna dig into a surprisingly powerful lever for local search visibility: Google Business Profile categories. They walk through the story of a barbershop in Austin, Texas that jumped from page three to the local three-pack by changing just one secondary category from 'Barber Shop' to 'Men's Hair Salon.' The hosts explain how Google's category system works, why specificity matters more than most business owners realize, and how you can audit your own categories to find hidden opportunities. They also discuss the trap of overstuffing…
The skinny
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