Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Gift Shop Uses Google Maps to Drive Holiday Sales
In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small gift shop, 'The Painted Pear', used Google Maps attributes and seasonal updates to capture holiday foot traffic. They break down the specific attributes the shop enabled—like 'women-owned', 'family-friendly', and 'curated gifts'—and how those small metadata changes improved search visibility and conversion. The hosts also discuss the importance of updating holiday hours, adding gift-wrapping services, and using Google Posts to promote limited-time offers. Listeners learn…
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