Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Gym Uses Google Maps Q&A to Convert Listeners
Lucas and Luna dive into a specific, underused feature of Google Business Profiles: the Questions & Answers section. They break down how a small gym in Portland, Oregon—Iron Roots Strength—flipped their Q&A from a neglected FAQ dump into a conversion engine that books intro sessions. The episode walks through the specific strategy: monitoring for unasked questions, seeding high-intent queries, and using answers to pre-sell the experience. Lucas brings hard numbers: the gym saw a 40 percent increase in 'direction requests' and a 22 percent lift in booked intro calls within 60 days of…
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