Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Florist Uses Google Maps Attributes to Win Customers
Episode 8 of The Local Marketing Podcast with Fexingo. Lucas and Luna dig into a powerful but often overlooked local SEO tool: Google Business Profile attributes. Using a real florist in Portland as a case study, they break down how businesses can use specific attributes—like 'free Wi-Fi,' 'women-led,' or 'appointments required'—to signal relevance to both Google's algorithm and human shoppers. They share a counterintuitive finding: fewer attributes often beat 50+ generic ones, and how one shop doubled its Maps call-to-action clicks by carefully curating…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.