Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Handyman Uses Google Maps Short Names to Rank Faster
Episode 13 of The Local Marketing Podcast with Fexingo. Lucas and Luna break down a specific tactic: the Google Business Profile short name. Using the real example of a handyman in Austin, Texas, who changed his short name from a generic string to his business name and saw a 30% increase in direct search views within three weeks. They explain what a short name is, why most business owners ignore it, and how it acts as a mini-URL that Google weights in local rankings. The episode also covers how to claim and customize the short name, common mistakes like using numbers or dashes, and why it…
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