Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Hair Salon Uses Google Maps Booking to Fill Appointments
Episode 32 of The Local Marketing Podcast dives into a specific Google Maps feature most local businesses overlook: the Book button. Lucas and Luna break down how a busy hair salon in Portland, Oregon, called 'Strand Salon', used Google's direct booking integration to turn Map searches into confirmed appointments. We walk through their exact setup — how they enabled online scheduling, optimized their service menu for mobile, and reduced no-shows by 30% using automated reminders. We also touch on why the Book button matters for Google's local ranking algorithm and how it…
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