Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Vintage Shop Uses Google Maps Attributes to Attract Local Shoppers
Lucas and Luna drill into a specific Google Business Profile feature most small businesses overlook: attributes. They walk through how a vintage furniture shop in Portland, RetroFit, added 14 niche attributes — like 'vintage', 'mid-century modern', 'eco-friendly', and 'pet-friendly' — and saw a 22% increase in profile views and a measurable bump in in-store foot traffic over three months. Lucas breaks down which attributes matter most, how to choose them without keyword stuffing, and why attributes work differently than categories or reviews. Luna…
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