Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Boutique Hotel Uses Google Maps Attributes to Drive Bookings
In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small boutique hotel in Portland uses Google Maps attributes like 'free Wi-Fi,' 'pet-friendly,' and 'breakfast included' to stand out in search results and convert browsers into bookers. They break down exactly which attributes matter most for hospitality businesses, how to prioritise updates when Google rolls out new attributes, and why the right mix of attributes can boost both rankings and click-through rates. The hosts also discuss a specific case where a hotel added three new…
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