Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Pizza Shop Uses Google Business Profile Menus to Drive Orders
Episode 22 dives into a surprisingly powerful local SEO tool: the Google Business Profile menu feature. Lucas and Luna unpack the story of Di Fara Pizza in Brooklyn, which saw a 22% lift in takeout orders after optimizing their GBP menu with real-time pricing and high-res photos. They also discuss why most restaurants get menus wrong—posting PDFs or outdated links—and how a few simple updates can turn a profile into an ordering engine. Along the way, they touch on the psychology of menu design, the role of mobile-first browsing, and why Google's own data suggests menu views lead to more…
The skinny
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