Shows / Marketing Happy Hour
Marketing Happy Hour
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of…
Episodes
- Marketing Happy Hour
How to Build a Marketing Strategy for a $250B Industry | Kiara Kempski of The Knot
What does it take to market a product that people only buy once, in the most emotionally charged moment of their lives? Kiara Kempski, VP of Global Consumer…
- Marketing Happy Hour
REWIND: How to Use AI as a Strategic Teammate (Not Just a Tool) | Kahlea Wade, Creator and Agency Founder
What happens when a non-tech founder decides to stop “pushing” prompts and starts “pulling” solutions from AI? Kahlea Wade, creator and founder of Alora…
- Marketing Happy Hour
Tips for Trial Reels, Paid Social, and Organic | Ally Lloyd of Peoplefinders
In this episode, we sit down with Ally Lloyd, Global Director of Marketing at Peoplefinders, who spent twelve years at Match Group building and marketing some…
- Marketing Happy Hour
How to Turn Social Media Virality into Community | Angela Trotti, Consultant + Founder of Jelly Seashells
In this episode, we sit down with Angela Trotti, founder of Jelly Seashells and social media consultant, for a conversation that spans agency life, in-house…
- Marketing Happy Hour
A Brand Reputation and Communications Masterclass | Kamara Turner, McDonald's
Kamara Turner is back for her third appearance on Marketing Happy Hour, and this time she is bringing insights from her newest chapter: Supervisor of U.S…
- Marketing Happy Hour
Why Your Personal Brand Is Your Most Important Career Asset | Cassie + Ally
In this solo episode, Cassie and Ally pull back the curtain on the career strategies they have been teaching inside their Denison Edge sessions and the MHH…
- Marketing Happy Hour
How to Monetize Your Corporate Marketing Experience | Allie Hartman of Creator Partnerships Lab
In this episode, we sit down with Allie Hartman, founder of Creator Partnerships Lab, who spent 16 years building influencer and creator marketing programs for…
- Marketing Happy Hour
Why IRL Is Winning: How Lucky Strike Is Building a Brand Around Experience | Julie Zukof, Lucky Strike Entertainment
In this episode, we sit down with Julie Zukof, VP of Brand Marketing at Lucky Strike Entertainment — the umbrella brand behind Lucky Strike, AMF, Bolero, and…
- Marketing Happy Hour
Making Your Marketing Feel Like an Invitation, Not an Ad | Ashley Johnson of Visit Newport Beach
In this episode, we sit down with Ashley Johnson, SVP and Chief Marketing Officer of Visit Newport Beach, who has spent twenty years building some of…
- Marketing Happy Hour
What Every Marketer Can Learn from the Restaurant Industry | Brianna Keefe of Toastique
In this episode, we sit down with Brianna Keefe, founder and CEO of Toastique — a fresh, made-in-house cafe concept that started as a single 1,000 square foot…
- Marketing Happy Hour
How to Turn Your Brand's Most Loyal Fans Into Your Best Marketing Channel (Lessons from Disney’s D23)
In this episode, Cassie and Ally are fresh off attending D23, Disney's biennial fan expo in Anaheim and one of the largest brand-driven community events in the…
- Marketing Happy Hour
How to Separate Your Personal Worth from Your Professional Title | Ally Golden of MHH
In this episode, Cassie turns the mic on co-host Ally Golden for a candid, long-overdue conversation about her career journey — from a PR degree she couldn't…
- Marketing Happy Hour
Why Word of Mouth Still Beats Every Paid Channel | Lauren Schulte Wang of The Flex Co.
In this episode, we sit down with Lauren Schulte Wang, founder and CEO of The Flex Co., the brand behind the menstrual disc that has sold over 185 million…
- Marketing Happy Hour
REWIND: How National Geographic Stays Culturally Relevant with 400M+ Followers | Elizabeth Thompson of National Geographic
In this throwback episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the…
- Marketing Happy Hour
Yes Way Rosé's Playbook for Building a Lifestyle Brand | With Co-Founders Erica Small and Nikki Huganir
In this episode, we sit down with Erica Small and Nikki Huganir, the co-founders of Yes Way Rosé — a wine brand that started as a $200 tote bag and an…
- Marketing Happy Hour
Why 95% of This Brand's Marketing Budget Goes to In-Person Events | Meredith Mills-Merritt of The Original Southside
In this episode, Ally sits down with Meredith Mills-Merritt, founder and CEO of The Original Southside, a premium ready-to-drink gin cocktail inspired by her…
- Marketing Happy Hour
How Rare Beauty Built Real Community Loyalty | Elle Rudnick, Manager of Consumer Marketing
Cassie sits down with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty, to talk about what it really takes to build a community-first brand in a…
- Marketing Happy Hour
The Brand Strategy Behind PacSun's Comeback | Brie Olson, CEO of PacSun
In this episode, we sit down with Brieane (Brie) Olson, CEO of PacSun, for a conversation that is equal parts brand strategy masterclass and career…
- Marketing Happy Hour
The Press Release Is Dead — Here's What's Actually Working in PR Right Now | Mady Lanni of Manychat
In this episode, we sit down with Mady Lanni, Senior PR Strategist at Manychat — the social media automation platform powering those viral "comment to get the…
- Marketing Happy Hour
Cassie’s Unfiltered Career Story (Pivots, Big Risks, and Pitching Yourself)
Five years ago, Marketing Happy Hour was launched from scratch — Canva logo, Google searches, and zero podcasting experience. In this milestone episode, Cassie…
- Marketing Happy Hour
Stop Designing for Yourself: DIBS Beauty Co-Founder on Customer Clarity and Retail Marketing | Jeff Lee
In this episode, we sit down with Jeff Lee, CEO and co-founder of DIBS Beauty, one of the fastest-growing color cosmetics brands in the country, now carried in…
- Marketing Happy Hour
Building Marketing Strategies Grounded in Tangible Results (+ Modernizing Legacy) | Blair Lancer of Lancer Skincare
How do you breathe new life into a legacy brand without losing the clinical authority that made it famous? In this episode, Blair Lancer, CMO of Lancer…
- Marketing Happy Hour
The 2026 Creator Playbook: UGC Strategy, Relationships & What's Actually Working Right Now | Elijah Khasabo of Vidovo
In this episode, we sit down with Elijah Khasabo, co-founder of Vidovo — a UGC and influencer platform connecting brands with creators — who started his…
- Marketing Happy Hour
Using Claude + AI Tools for Content Creation and Organization | Kahlea Wade, April 2026
What happens when a non-tech founder decides to stop "pushing" prompts and starts "pulling" solutions from AI? Kahlea Wade, founder of Alora Society, returns…
- Marketing Happy Hour
The Disney Blueprint: How a 100-Year-Old Brand Stays Relevant
In this episode, Cassie and Ally dive into the high-level strategies shared by Disney’s top creative and marketing leaders during a standout session at SXSW…
- Marketing Happy Hour
How to Build a Culture-Driven Brand (Rewind) | Katelynn Ludwig of DUDE Wipes
REWIND EPISODE: What happens when you stop treating marketing as a transaction and start treating it as a 24/7 conversation? Katelynn Ludwig, Director of Brand…
- Marketing Happy Hour
How to Scale a Brand Organically (Scrappy Marketing, Email, and Gifting) | Max of Untouched Blooms
What happens when you combine a $59 Amazon printer, a vintage 2005 Toyota, and a deep desire to spend more time with your family? You get Untouched Blooms, a…
- Marketing Happy Hour
Your Guide to Freelancing in Marketing (Career Pivots + Building a Portfolio) | Emma Sheehy
What happens when you trade the traditional 9-to-5 ladder for a "choose your own adventure" career in the New York City media scene? In this episode, we sit…
- Marketing Happy Hour
Why Partner Marketing is Taking Over in 2026 (+ How to Build Powerful Relationships) | Molly Shunney of CNN
Is partner marketing the missing link in your growth strategy? This week, we sit down with Molly Shunney, Director of Partner Marketing & Operations at CNN, to…
- Marketing Happy Hour
How to Create a Bold, Distinct Brand Identity and Social Media Presence | Alice Carroll of Foxes Bow Whiskey
What happens when you take a centuries-old, traditional industry and inject it with vibrant color? This week, Cassie sits down with Alice Carroll, Co-Founder…
- Marketing Happy Hour
How Raisin Bran Owned the Super Bowl After a 15-Year Hiatus | JP Severin of WK Kellogg Co
After more than a decade away from the Big Game, WK Kellogg Co’s Raisin Bran made a historic—and hilarious—return for Super Bowl LX. Cassie is joined by JP…
- Marketing Happy Hour
Building a Social Media Presence That Actually Sticks | Eric Stark of Slate
Is social media a distribution channel or the heartbeat of your brand? This week, we’re joined by Eric Stark, co-founder of Slate and former NFL social leader…
- Marketing Happy Hour
The "Appeal to Everyone" Trap: Why Segmented Ads Win the Super Bowl | Nataly Kelly of Zappi
In this bonus episode, we’re joined by Nataly Kelly, CMO of Zappi, to dissect the data behind the biggest advertising night of the year: Super Bowl LX. While…
- Marketing Happy Hour
A Masterclass in Brand Longevity, Global Growth and Becoming a Category Leader | Jackie Widmann of BERO Brewing
In this episode of Marketing Happy Hour, we’re sitting down with Jackie Widmann, the SVP of Marketing and Commercial at BERO Brewing, to go behind the scenes…
- Marketing Happy Hour
Why Video Builds Trust Faster Than Any Other Marketing Channel | Kendall Breitman of Riverside
In this episode, we’re joined by Kendall Breitman, Community Lead at Riverside.fm, to unpack what it really takes to build meaningful community in a noisy…
- Marketing Happy Hour
4 Marketing Lessons from Disney (and the Power of Storytelling — from “Disneyland Handcrafted”)
In this episode, Ally and I break down the marketing and brand lessons hidden inside Disneyland Handcrafted, the new documentary directed by Leslie Iwerks that…
- Marketing Happy Hour
Inclusive and Timeless Marketing: The Playbook from Laura Geller Beauty | Laura Geller + Sara Mitzner
Laura Geller’s love of beauty began backstage on Broadway and behind the scenes with celebrities — but her true passion has always been making makeup work for…
- Marketing Happy Hour
Marketing Trends & Predictions for 2026
In this episode of Marketing Happy Hour, we’re officially closing out our biggest year yet and looking ahead to what’s next. We reflect on key milestones from…
- Marketing Happy Hour
How Brands Can Win in the Creator Economy | Stephanie Sandbo of LTK
In this episode of Marketing Happy Hour, I’m joined by Stephanie Sandbo, Chief Revenue Officer at LTK, to break down where the creator economy is headed, and…
- Marketing Happy Hour
3 Skills That Will Make or Break Your Marketing Career (Rewind)
REWIND EPISODE: In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building…
- Marketing Happy Hour
Lessons on Brand Agility & Marketing Innovation | Lisa Bubbers of Studs and Orchestra
In this episode of Marketing Happy Hour, Cassie and Ally sit down with Lisa Bubbers — Chief Brand Officer at Orchestra and Co-Founder of Studs — for a rare…
- Marketing Happy Hour
Building a Social Media Strategy for a Global, Legacy Brand | Elizabeth Thompson of National Geographic
In this episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social…
- Marketing Happy Hour
The Playbook for Modern Brand Partnerships (and Cultural Relevance) | Mike Tresvant of Complex
What does it take to build a brand that doesn’t just cover culture—but defines it? In this episode, we sit down with Mike Tresvant, EVP of Brand Partnerships…
- Marketing Happy Hour
How to Nail Your Next Job Interview with the Three Cs
In this episode, Cassie and Ally sit down to unpack what it really takes to stand out in today’s competitive job market. After being laid off in early 2025…
- Marketing Happy Hour
How Social Media is Redefining PR and Brand Credibility | Casey Madsen of VaynerX
In a digital world where 85% of young adults get their news from social media but only 5% trust it, brands face an unprecedented challenge: building…
- Marketing Happy Hour
The State of Marketing Careers in 2025: Burnout, AI, and the Path Forward
In this episode, Cassie reflects on six years of consulting, the evolution of marketing careers, and what it really takes to grow (without burning out) in 2026…
- Marketing Happy Hour
How Ronald McDonald House Is Modernizing Storytelling for a New Generation
What happens when one of the most iconic nonprofits in the world reimagines its brand for a new generation? In this episode, we sit down with Joanna Sabato…
- Marketing Happy Hour
Social Media Algorithm Updates and AI-Driven Creative | Digital Summit Philadelphia 2025
Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders…
- Marketing Happy Hour
How Taylor Swift Builds Loyalty and Hype (and What Brands Can Learn)
Taylor Swift isn’t just breaking records—she’s redefining what it means to market in the digital age. In this episode, Cassie and Ally unpack the marketing…
- Marketing Happy Hour
The Brand Brief Audit: What Every Marketer Should Rethink | Kahlea Wade, Agency Founder + Creator
What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to…
- Marketing Happy Hour
Building Cultural Relevance Through Influencers and Celebrities | Bette Ann Fialkov, Fractional Head of Influencer Marketing Bette
In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led…
- Marketing Happy Hour
Inside the Evolving World of Influencer Marketing with WIIM’s Jessy Grossman
This week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing…
- Marketing Happy Hour
From Culture to Conversions: Maximizing Tentpole Moments | David Pangilinan of Paramount Advertising
In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising…
- Marketing Happy Hour
Building Brand Loyalty Through Nostalgia and Fandoms | Ilana Gelfand of The Walt Disney Company
Ally and I sit down with Ilana Gelfand, Senior Manager, Global Social Strategy at Disney Consumer Products. With 12+ years of experience in marketing and…
- Marketing Happy Hour
10 Social Media Storytelling Tips from Disney [Part 2]
Part 2 - This week’s episode is inspired by an incredible guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant, originally featured…
- Marketing Happy Hour
10 Social Media Storytelling Tips from Disney [Part 1]
Ally and I debrief a recent guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant from Rachel Karten’s Substack, Link in Bio…
- Marketing Happy Hour
The Strategies You Need for Brand Communications and PR | Kamara Turner of Walgreens
Kamara Turner, Brand Communications Manager at Walgreens, joins me for a deep dive into the ever-evolving world of retail PR and brand storytelling. With a…
- Marketing Happy Hour
The Future of Social Listening (AI for Consumer Insights) | Megan Duong of Plot
In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian’s Seven Seven…
- Marketing Happy Hour
The New Rules of Retail Media (Partnerships and Data) with Lauren Griewski, Chase Media Solutions
Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some…
- Marketing Happy Hour
Partner Marketing 101: How to Build Strategic Brand Relationships
Ally and I dive into a never-before-discussed topic for Marketing Happy Hour - Partner Marketing. Ally discusses how her career led her to lead the first…