How Brands Can Win in the Creator Economy | Stephanie Sandbo of LTK
In this episode of Marketing Happy Hour, I’m joined by Stephanie Sandbo, Chief Revenue Officer at LTK, to break down where the creator economy is headed, and what brands need to understand to succeed in it. As AI accelerates content creation and campaign execution, Stephanie explains why trust, authenticity, and real community remain the most valuable currencies for both creators and brands. We discuss how creator marketing has evolved, what brands often get wrong when they chase speed or scale, and how platforms like LTK help brands drive measurable impact without losing the human connection…
The skinny
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