Building a Social Media Presence That Actually Sticks | Eric Stark of Slate
Is social media a distribution channel or the heartbeat of your brand? This week, we’re joined by Eric Stark, co-founder of Slate and former NFL social leader, to unpack why most brands are fundamentally looking at social the wrong way. Eric dives into the transition from "posting for performance" to "creating for brand longevity," offering a masterclass in building creative workflows that empower teams rather than draining them. We explore how to maintain high-quality storytelling in an era of 3-second attention spans and why the "move fast and break things" mentality might actually be…
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