The Playbook for Modern Brand Partnerships (and Cultural Relevance) | Mike Tresvant of Complex
What does it take to build a brand that doesn’t just cover culture—but defines it? In this episode, we sit down with Mike Tresvant, EVP of Brand Partnerships at Complex, to unpack how the iconic media brand continues to thrive in a shifting digital landscape. From ComplexCon’s 300+ brand activations to the company’s resurgence post-acquisition, Mike shares how a challenger mindset, authentic storytelling, and cultural fluency keep Complex ahead of the curve. We talk about what brands get wrong when trying to tap into culture, the new skills every marketer needs in the next five years, and why…
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