The New Rules of Retail Media (Partnerships and Data) with Lauren Griewski, Chase Media Solutions
Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately brought her to Chase Media Solutions. We discuss the importance of hyper-personalization and what marketers should be leveraging in their strategies to stand out in a crowded retail media and commerce space.
Key Takeaways:
// Building hyper-personalized strategies through the use of data adds immense value to the consumer.
// Retail media networks are partnering to help drive…
The skinny
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