Yes Way Rosé's Playbook for Building a Lifestyle Brand | With Co-Founders Erica Small and Nikki Huganir
In this episode, we sit down with Erica Small and Nikki Huganir, the co-founders of Yes Way Rosé — a wine brand that started as a $200 tote bag and an Instagram account in 2013 and has since grown into one of the top rosé brands in the US, with over 13 million bottles sold and retail placement at Target, Publix, Total Wine, Walmart, and beyond. What makes their story so compelling for marketers: they built an entirely formed lifestyle brand — rooted in humor, female friendship, and culture — before they ever made a single bottle of wine. Erica and Nikki open up about how their fashion, media…
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