The Strategies You Need for Brand Communications and PR | Kamara Turner of Walgreens
Kamara Turner, Brand Communications Manager at Walgreens, joins me for a deep dive into the ever-evolving world of retail PR and brand storytelling. With a track record spanning iconic campaigns—from launching OTC NARCAN to the buzzworthy Nice! Mango Gummies—Kamara shares the behind-the-scenes insights on how she builds integrated strategies that generate results. We discuss the power of niche creators, modern measures of influencer success, and the mindset shifts that have shaped her growth across both agency and in-house roles.
Key Takeaways:
// Why Kamara believes starting before you feel…
The skinny
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