How Social Media is Redefining PR and Brand Credibility | Casey Madsen of VaynerX
In a digital world where 85% of young adults get their news from social media but only 5% trust it, brands face an unprecedented challenge: building credibility in an algorithm-driven landscape. In this episode, we’re joined by Casey Madsen of Vayner, who breaks down insights from their latest research on the state of PR, content, and consumer trust. We discuss how “earned media” and influencer storytelling have merged, why only 29% of brand leaders feel their voice is consistently authentic, and what marketers must do to earn real attention in 2026 and beyond. Whether you’re leading a comms…
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