Tips for Trial Reels, Paid Social, and Organic | Ally Lloyd of Peoplefinders
In this episode, we sit down with Ally Lloyd, Global Director of Marketing at Peoplefinders, who spent twelve years at Match Group building and marketing some of the most recognizable dating apps in the world — from owning brands holistically to standing up an internal creative and creator agency to running full-funnel marketing for The League. Ally brings a sharp, channel-agnostic perspective to marketing that every brand builder needs to hear: paid social is a testing ground, organic is a community tool, LinkedIn is underrated when your audience is there, and trial reels are one of the most…
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