How to Create a Bold, Distinct Brand Identity and Social Media Presence | Alice Carroll of Foxes Bow Whiskey
What happens when you take a centuries-old, traditional industry and inject it with vibrant color? This week, Cassie sits down with Alice Carroll, Co-Founder of Foxes Bow Irish Whiskey, to discuss the art of strategic disruption. Alice breaks down her journey from "stealthily stealing secrets" at major whiskey multinationals to launching an independent brand that refuses to play by the rules. We explore how being the "only woman at the table" became her greatest creative advantage, the tactical data she used to get retailers to say "yes" to a non-traditional design, and why she believes…
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