How to Build a Marketing Strategy for a $250B Industry | Kiara Kempski of The Knot
What does it take to market a product that people only buy once, in the most emotionally charged moment of their lives? Kiara Kempski, VP of Global Consumer Marketing at The Knot Worldwide, leads a team of 80+ across a $250B+ industry and has the battle scars to prove it. In this episode, she breaks down how to build a data-informed brand strategy (not data-led — there’s a difference), why she abandoned big-name influencer campaigns in favor of an always-on roster of real couples, and how that shift drove 80% growth in social revenue. She also gets into what she looks for when hiring…
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