Shows / Marketing Happy Hour
Marketing Happy Hour
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of…
Episodes
- Marketing Happy Hour
Dig Inn’s Recipe for Community, Loyalty, and Storytelling | Jessica Serrano, CMO
Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of Dig Inn. Jessica shares the unique…
- Marketing Happy Hour
Career Strategy: Relationships as a Vehicle for Success | Stephanie Lawrence of Nextdoor
The POSSIBLE 2025 conference series continues with Stephanie Lawrence-Shartrand from Nextdoor. With over 20 years of experience in digital media, strategy, and…
- Marketing Happy Hour
What Gen-Z Considers Entertainment (+ The Formula for Engaging, Short-Form Content) | Michael Vito Valentino of NowThis
I sat down with co-host Ally Golden and Michael Vito Valentino, Editor in Chief at NowThis for Episode 2 of the POSSIBLE 2025 conference series. Gen Z is…
- Marketing Happy Hour
Top 3 Marketing Trends to Watch in Late 2025
I’m joined by my friend and fellow marketer Ally Golden for Episode 1 of our POSSIBLE 2025 conference series. The POSSIBLE conference brings together key…
- Marketing Happy Hour
How to Build Insights-Driven Marketing Campaigns | Nataly Kelly of Zappi
What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly…
- Marketing Happy Hour
Breaking Into Entrepreneurship: Tips for Young Founders
Bonus: If you’ve ever dreamed of turning a personal story into a product — this episode is for you. I’m joined by Kristan Kelly, CEO and founder of Shade Rayz…
- Marketing Happy Hour
Social Media Strategy Check-in: Navigating Trends and More! | Holley Long of The Bump
How do you create content for an audience you're not part of—but still connect on a deep, emotional level? That’s the magic Holley Long brings to the table. As…
- Marketing Happy Hour
The 2-Step System That Will Streamline Your Content Planning
Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow…
- Marketing Happy Hour
The Brand-Creator Relationship Playbook | Lauren Giovannetti of Stan
In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization…
- Marketing Happy Hour
Where your Podcast Fits in Your Marketing Strategy | Kylee Chandler, Podcast Strategist
Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who’s helped…
- Marketing Happy Hour
Why You Should Be Customer-Obsessed as a Brand Marketer | Paige McCloud of Victoria’s Secret
What does it really mean to be customer-obsessed in today’s ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand…
- Marketing Happy Hour
Rewind: The New Rules of PR Strategy and Brand Communications | Kamara Turner of Walgreens
In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually…
- Marketing Happy Hour
What Brands Get Wrong About Creator Partnerships | Carly Baker of HubSpot
What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what…
- Marketing Happy Hour
How I Built a Career by Taking BIG Risks and Pitching Myself
In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time…
- Marketing Happy Hour
The Formula for Standing Out in a Crowded Market | Lucas Kraft of Wonderbelly
In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean…
- Marketing Happy Hour
How to Scale Your Influencer Marketing Collaborations | Theresa Gaarde of Popular Pays by Lightricks
BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde…
- Marketing Happy Hour
Recruiter Talks: Selling Yourself, Networking + Landing Roles | Kelly Gordon of Creative People
In this episode, I’m joined by Kelly Gordon, a recruiter at Creative People, to talk all things networking, personal branding, and how to stand out in today’s…
- Marketing Happy Hour
Turning Community and Experiences into Brand Loyalty | Courtney Weis of FP Movement
Get job openings + marketing updates direct to your inbox, every Thursday: Join the email list How do you take a brand from a category extension to a…
- Marketing Happy Hour
Hate Networking? Here’s How to Build Connections That Open Doors
Solo Episode - Networking doesn’t have to feel awkward, forced, or transactional. In this episode, I’m breaking down how to build meaningful connections that…
- Marketing Happy Hour
Tips on Navigating the Job Market and Career Uncertainty
Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone. In this episode, I sit…
- Marketing Happy Hour
Marketing That Makes Your Brand Unforgettable | Katelynn Ludwig of DUDE Wipes
What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE…
- Marketing Happy Hour
How to Start a Podcast for Your Brand | Brad Chandler, Podcast Strategist
Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler…
- Marketing Happy Hour
Your 3-Step Personal Branding Framework (+ How to Own Your Career) | Sheena Hakimian of Condé Nast
Want to take control of your career? It starts with owning your personal brand, building confidence, and communicating your value—and today’s guest is here to…
- Marketing Happy Hour
Content That Converts: Building Brand Loyalty & Community | Kyle Hagge of Morning Brew Inc.
How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more?…
- Marketing Happy Hour
Smart Financial Habits for Young Professionals | Mike Quattrochi, Certified Financial Planner
BONUS Episode: Let’s talk about money—because let’s be real, balancing student loans, saving for the future, and actually enjoying life can feel overwhelming…
- Marketing Happy Hour
Your Guide to Small Business Marketing | Brie Shouppe, Content Strategist
In this episode, I sit down with Brie Shouppe, a marketing expert and storytelling strategist who helps brands define their identity and craft compelling…
- Marketing Happy Hour
Turning Customers into an Engaged Brand Community | Jess Druey of Whiny Baby
In this episode, we’re diving into brand community with Jess Druey, founder of Whiny Baby Wines—a brand that’s not just about great wine but about reimagining…
- Marketing Happy Hour
From 9-5 to Entrepreneur: Launching Your Own Marketing Business | Jamie Tjornehoj of Brand Bosses
Ready to trade your corporate 9-to-5 for a business of your own? Jamie Tjornehoj, founder of Brand Bosses, shares her journey from corporate marketing manager…
- Marketing Happy Hour
The Guide to Using Humor in Your Content (+ Scaling Email) | Aidan Brannigan of No Boring Brands
How to grow your audience and your brand with humor – This week, I’m chatting with Aidan Brannigan, founder of No Boring Brands and former Marketing…
- Marketing Happy Hour
How Storytelling will Transform Your Brand Marketing Strategy | Dr. J.J. Peterson of StoryBrand
Dr. J.J. Peterson, Head of StoryBrand, joins me to discuss the power of storytelling in brand strategy. Dr. Peterson unpacks the StoryBrand framework, a proven…
- Marketing Happy Hour
3 Skills Every Marketer Must Develop
In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability…
- Marketing Happy Hour
Strategies for Marketing Success in 2025 (AI, Underpriced Attention + MORE) | Avery Akkineni of VaynerX
In this episode, I sit down with Avery Akkineni, Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From…
- Marketing Happy Hour
The Secret to Creating Scroll-Stopping Content | Rachel Lewis of Lonely Planet
This week, I’m joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of…
- Marketing Happy Hour
Strategies for Rebooting Your Brand's Social Media | Grace Tully of PayPal
In this episode, I sit down with Grace Tully, Social Media Manager at PayPal and a freelance fashion stylist, to explore how she balances two creative yet…
- Marketing Happy Hour
Q+A: Career Pivots, Navigating Promotions + My Gratitude Practice
In this special Thanksgiving week episode, I’m doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some…
- Marketing Happy Hour
How to Build a Purpose-Driven Brand in a Growing Market | Jackie Widmann of BERO
In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal…
- Marketing Happy Hour
The Dos and Don’ts of Influencer Marketing Success | Taylor Berringer of Urban Outfitters
This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the…
Marketing Happy HourA New Chapter for Marketing Happy Hour | Quick Podcast Update
In this episode of Marketing Happy Hour, Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the…
- Marketing Happy Hour
Turning Organic Social Media into Sales | N'Yaisha Aziz of Uber
In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From…
- Marketing Happy Hour
Career Growth, Brand Building & Non-Alc Innovation | Scout Brisson of De Soi
In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its…
- Marketing Happy Hour
Mastering Your Brand Communications and PR Strategy | Kamara Turner of Walgreens
In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across…
- Marketing Happy Hour
Career Advice I Wish I’d Known: Tips for Growth and Balance | Solo Ep w/ Host Cassie Tucker
This week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to…
- Marketing Happy Hour
Rewind: How to Build Your Brand Marketing Strategy | Deven Machette of Betty Buzz
Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz: In this throwback episode, Erica catches up with Deven Machette, Senior Brand…
- Marketing Happy Hour
How to Stand Out: Career Growth & Leadership Advice | Brandon Rhodes of Disney
This week on Marketing Happy Hour, we’re thrilled to be joined by Brandon Rhodes, Program Experience Manager for Disney Internships & Programs! With a diverse…
- Marketing Happy Hour
Creating Immersive Digital Experiences (+ Marketing In-Person Events) | Howard Lin of Busch Gardens
In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and…
- Marketing Happy Hour
How to Stay Ahead in Influencer Marketing | Giselle Huasipoma of a Major Fashion Brand
In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more! Meet…
- Marketing Happy Hour
Do These Things to Beat Imposter Syndrome in Your Career | Sheena Hakimian of Condé Nast (+ Certified Life Coach)
We're excited to introduce you to Sheena Hakimian, Director of Digital Marketing at Condé Nast, and a Certified Life & Career Coach. In this episode, Sheena…
- Marketing Happy Hour
360 Brand Marketing Tactics That Work | Amruta Vyas of De Soi
This week, Cassie and Erica sit down with Amruta Vyas, Director of Brand Marketing at De Soi. In this episode, Amruta walks us through her background in growth…
- Marketing Happy Hour
How a Personal Brand Can Impact Your Career | Kelly Gordon of Creative People
Alternate title: Why LinkedIn is the BEST! This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People. In this…
- Marketing Happy Hour
Driving Meaningful Brand Engagement on Social Media | Katherine Kauma, Social Strategist
This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode…
- Marketing Happy Hour
Inside the Launch of a New Beauty Brand | Quani Burnett of Soft Rows
This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows, a new texture-first hair care brand reimagining cultural beauty staples…
- Marketing Happy Hour
Restaurant Marketing 101: Infusing Hospitality Into Your Brand | Esther McIlvain of Hawkers Asian Street Food
We're excited to introduce you to Esther McIlvain, Vice President of Marketing & Communications at Hawkers Asian Street Food, a favorite local restaurant (that…
- Marketing Happy Hour
It's ALL About Relationships | Jennie Toutoulis (PR, Celebrity, Partnerships & Advocacy)
This week, Cassie and Erica chat with Jennie Toutoulis, Senior Manager of PR, Celebrity, Partnerships & Advocacy at a major beauty brand (one that we're SUCH…
- Marketing Happy Hour
An Exciting Peek Into Field Marketing + Brand Expansion | Elle Hvozdovic of CAVA
This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons…
- Marketing Happy Hour
Tools to Improve Your Brand's SEO Strategy | SEO Expert Nathaniel Miller
We're excited to introduce you to SEO Expert Nathaniel Miller. In this episode, Nathaniel walks us through his unique transition from large format printer…
- Marketing Happy Hour
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this…
- Marketing Happy Hour
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge…
- Marketing Happy Hour
Level Up Your Pinterest Game | Pinterest Expert + Creator Jessica Morrobel
We're excited to introduce you to Jessica Morrobel, content creator and Pinterest expert known for her work with Traveling with Jessica. In this episode…
- Marketing Happy Hour
6 Key Career Insights from Our NYC Event (+ Celebrating 3 Years of MHH) | Cassie + Erica
This week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared…
- Marketing Happy Hour
Fans-First Advertising and Marketing | Alex Psaros of Clerendon Road Productions (prev. Bravo)
We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the…