A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that community across all channels (including IRL!).
Here's a peek at what we cover in this episode:
[00:02:20] - Payge walks us through her background in PR and the shift she made into social media, her time working at BUXOM Cosmetics and eventually moving…
The skinny
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