Shows / Marketing Happy Hour
Marketing Happy Hour
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of…
Episodes
- Marketing Happy Hour
Fans-First Advertising and Marketing | Alex Psaros of Clerendon Road Productions (prev. Bravo)
We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the…
- Marketing Happy Hour
A Marketer's Guide to Notion (+ Influencer Marketing Tips) | Danielle Ito of Notion
This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and…
- Marketing Happy Hour
How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle
We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the…
- Marketing Happy Hour
Why Agile Social Media Content Performs Best | Gabriel Gomez of Verizon
This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his…
- Marketing Happy Hour
Your 2024 PR Playbook | Jen Hartmann of NEAT: The Agency
We're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact…
- Marketing Happy Hour
Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's
This week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's…
- Marketing Happy Hour
Your Guide to High Performing Video Content | Katelyn Rhoades of Call Her Creator
We're excited to introduce you to Katelyn Rhoades - Host of Call Her Creator, Owner of enfluence Marketing Studio and full-tme content creator. In this…
- Marketing Happy Hour
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
This week, Erica's chatting with Lauren Murphy, Brand Marketing Manager at Fishwife, a new female-founded and led food company aiming to make…
- Marketing Happy Hour
How to Humanize Your Brand | Jennie Yoon of Kinn Studio Jewlery
We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this…
- Marketing Happy Hour
Social Media Rewind: The Truth About Social Media Virality, Effective Content Calendars, Top Tips By Platform + MORE!
This week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over…
- Marketing Happy Hour
Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform…
- Marketing Happy Hour
Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed…
- Marketing Happy Hour
The Millennial + Gen Z Home Buying Guide | Real Estate Advisor Mike Collier
In an ongoing effort to support who we are in *and* outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we…
- Marketing Happy Hour
Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals
This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through…
- Marketing Happy Hour
Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha
We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the…
- Marketing Happy Hour
The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode. This week, Marketing Happy Hour Co-Hosts…
- Marketing Happy Hour
How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune
We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At…
- Marketing Happy Hour
Inside the Mind of a Creative Director | Leah Palmquist of Caribou Coffee
This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring…
- Marketing Happy Hour
4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're…
- Marketing Happy Hour
Stop Over-Curating Your Social Media Feeds | Macy Thompson of Spritz Society
This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real…
- Marketing Happy Hour
PR + Influencer Marketing: Back to the Basics with Amplifyed | Tiana James (prev. Victoria's Secret PINK) + Avery Bash (prev. Smoothie King)
We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny)…
- Marketing Happy Hour
Evolving Your Brand Over Time | Matt Prince of Taco Bell
This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of…
- Marketing Happy Hour
Pop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | Rachel Thaw of Andie Swim
We're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing…
- Marketing Happy Hour
The Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue
This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of…
- Marketing Happy Hour
Maintaining a Healthy Lifestyle as a Busy Young Professional | Hailey Gorski, Registered Dietician
We're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as…
- Marketing Happy Hour
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode…
- Marketing Happy Hour
Establishing Credibility with Your Audience | Eric Gray of Maverick Content Studio
We're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful…
- Marketing Happy Hour
Local Businesses: Enter Your (Online) Reputation Era | Emily Washcovick of Yelp
This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small…
- Marketing Happy Hour
Adapting Your Mindset During Career Hardship | Andie Wright (prev. Spotify, Twitter)
We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her…
- Marketing Happy Hour
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR
This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUD\WTR, by indulging in their matcha and cacao blends. Then, we focus on…
- Marketing Happy Hour
How to Protect Your Content + Negotiate Collaboration Contracts | Casey Handy-Smith, Intellectual Property Lawyer
We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help…
- Marketing Happy Hour
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
This week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns. In this episode, Carson walks through how she and the team…
- Marketing Happy Hour
Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE
We're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this…
- Marketing Happy Hour
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
This week, Erica and Cassie chat with Andrea Linhares, Brand Marketing Manager at Sephora. In this episode, Andrea walks us through her day to day advising…
- Marketing Happy Hour
Tax Preparation 101: Getting Organized + Saving Money | Katie Hardie of Hardie CPA
This week, we're chatting tax preparation with Katie Hardie, Owner of Hardie CPA - tailored tax & accounting solutions to help you succeed. Specifically, Katie…
- Marketing Happy Hour
Getting Your Finances on Track as a Young Professional | Tori Dunlap of Her First $100K
This week, Erica and Cassie sit down with Tori Dunlap, an internationally-recognized money and career expert, and podcast host. After saving $100,000 at age…
- Marketing Happy Hour
Should You Hire a Creative Agency? | Jesse Green of Handcar
We're excited to introduce you to Jesse Green, Founder and Creative Director at Handcar - a creative agency based in Detroit, MI. In this episode, Jesse chats…
- Marketing Happy Hour
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
This week, Cassie and Erica catch up with Izzy Yellin, Content Manager at one of our favorite CPG soda brands - OLIPOP. In this episode, Izzy walks us through…
- Marketing Happy Hour
Nurturing Your Audience with Weekly Content | Les Alfred of Balanced Black Girl
We're excited to introduce you to Les Alfred, Podcast Host and Founder of Balanced Black Girl. In this episode, Les chats through her journey toward creating…
- Marketing Happy Hour
Small Business Marketing 101 | Karen Danudjaja of Blume
This week, Erica sits down with Karen Danudjaja, Co-Founder and CEO of Blume - a wellness brand creating daily rituals to indulge in. In this episode, Karen…
- Marketing Happy Hour
Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path
We're excited to introduce you to Ashley Menzies Babatunde, a lawyer turned podcaster humanizing success with a real-time approach. In this episode, Ashley…
- Marketing Happy Hour
What Consumers are Craving This Year: Personalization + Intentional Connection | Michael Kaye of OkCupid and ARCHER
This week, Erica and Cassie chat with Michael Kaye, Director of Brand and Communications at Match Group's ARCHER and OkCupid. In this episode, Michael outlines…
- Marketing Happy Hour
Cultivating Community Over Live Video | Katie Fawkes of Ecamm Network
We're excited to introduce you to Katie Fawkes, Director of Marketing at Ecamm Network. In this episode, Katie dives into the impact you and/or your brand can…
- Marketing Happy Hour
The Soft Launch of MHH Media + How to Start Your Own Podcast
This week, Erica and Cassie are bringing you along with us in the journey of launching our own media company, MHH Media. Currently in its "soft launch" stage…
- Marketing Happy Hour
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
We're excited to introduce you to Matthew Kantner, Marketing and Creative Talent Director at Creative People, in charge of hiring talent across Brand, Growth…
- Marketing Happy Hour
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and…
- Marketing Happy Hour
Get Good Press for Your Good Work | Lindsey Habenicht of Good Press
We're excited to introduce you to Lindsey Habenicht, founder and CEO of Good Press - a brand new PR agency delivering dynamic, creative, and meaningful public…
- Marketing Happy Hour
The Intersection of Sales and Marketing | Shannon Powers of Hewlett Packard Enterprise
This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this…
- Marketing Happy Hour
How to Find a Mentor | Matthew Miller of Orlando Informer
We're excited to introduce you to Matthew Miller, Senior Director of Operations, Technology, and Business Development at Orlando Informer. In this episode…
- Marketing Happy Hour
How to Navigate Challenges on Social Media | Social Media Manager Kelsea Cozad
This week, Erica and Cassie catch up with fashion industry social media manager Kelsea Cozad. In this episode, Kelsea passes along her 10+ years of social…
- Marketing Happy Hour
A Must Have All-In-One Tool for Creators and Brands | Joy Tang of Markable AI
We're excited to introduce you to Markable AI: an all-in-one tool designed for creators and brands alike to simplify your social experience and interactions…
- Marketing Happy Hour
Getting Silly on Social Media | Jack Hailey of Chili's
This week, Erica and Cassie are joined by Jack Hailey, Social Media Manager at Chili's. In this episode, Jack walks us through some of Chili's recent stunt…
- Marketing Happy Hour
Cheers to 100 EPISODES of the Marketing Happy Hour Podcast 🥂
We're celebrating 100 full length episodes of the Marketing Happy Hour podcast! In this last episode of the year, Cassie and Erica are chatting through our…
- Marketing Happy Hour
BONUS! Where are they now? | Bari Tippett of Auntie Anne's and Jamba
Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently…
- Marketing Happy Hour
How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery)
This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros…
- Marketing Happy Hour
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
This week, Erica and Cassie chat with Kyle Denhoff, Director of Marketing (Media) at HubSpot. In this episode, Kyle walks us through his team's approach to…
- Marketing Happy Hour
BONUS! Open for Hire: Lily Wittman (2023 Ohio University Graduate)
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid…
- Marketing Happy Hour
SEO 101: Increasing Your Website's Discoverability | Lauren Gaggioli, SEO + Content Strategist
This week, Erica and Cassie chat with SEO and Content Strategist Lauren Gaggioli. In this episode, Lauren shares how to conduct effective keyword research to…
- Marketing Happy Hour
How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes
This week, Erica and Cassie sit down with Aly Tatnall, VP of Accounts at Coffee 'N Clothes - a creative experience agency helping brands connect with fans…
- Marketing Happy Hour
BONUS! Q+A: Getting Your MBA + Content Strategy Tips
Welcome back to our Q+A bonus series! Are you considering going back to school for your MBA, but aren't sure if it's the right next step? Listen in as Harshada…