Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales.
About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific…
The skinny
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