Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals
This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals has succeeded on TikTok Shop.
Here's a peek at what we cover in this episode:
[00:02:48] - Ellie shares her career journey thus far from graduating in 2020 as a ballet and strategic communications double major to joining a digital marketing agency to…
The skinny
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