The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
This week, Cassie and Erica catch up with Izzy Yellin, Content Manager at one of our favorite CPG soda brands - OLIPOP. In this episode, Izzy walks us through her day to day tasks in content strategy and creation, gives us a behind the scenes peek at her favorite OLIPOP projects, and explains how the OLIPOP team utilizes social media content to foster a community with their consumers. She also shares her best advice for marketing teams looking to elevate their content, find interesting ways to join the conversations already happening online, and show up in unexpected places to create…
The skinny
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