The Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue
This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando reveals his top tips for social media success - from staying inspired across platforms to tracking KPIs - and discover actionable takeaways to elevate your social media game.
Here's a peek at what we cover in this episode:
[00:03:53] - Orlando…
The skinny
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